CES 2018: OUR BEST YEAR YET

January 25, 2018 |

From Tuesday, Jan. 9th to Friday, Jan. 12th, ICT West delegates showcased their technologies, made strategic connections and took in emerging tech trends at the world-renowned CES in Las Vegas. CES attracts business leaders and pioneer thinkers. From the world’s biggest brands to hopeful disruptors, CES sets the tone for the directions consumer tech will take in the coming years.

 

2018 marked ICT West’s third year at the event, and our most well-attended delegation by far. We were privileged to accompany 126 delegates representing 50 delegate companies and 3 industry associations from across Western Canada. Our team joined more than 3,900 exhibitors in the 2.75 million net square feet of exhibit space across Las Vegas, showcasing and learning about world-changing technologies.

 

“This was a truly banner year for the Western Canada tech delegation,” says Kay Gardiner, Program Director for ICT West. “Canada had one of the most noticeable spaces in our hall – the red and white were instantly recognizable and visible from anywhere in the room. We had a bold, strong presence.

 

     

This year’s display featured kiosks for delegate use, shared meeting space, a reception desk featuring iPad tech directories, and a large rotating Canada sign. Along with heightened exposure at our highly visible and ideally situated Canada-branded booth, ICT West delegates had access to a full suite of support services and events. 

     

User Experience

“All the big brands are doing it: focusing more on the product user, than the product itself. They’re thinking more about the way we interact and engage with them and investigating ways to make the user experience better and more streamlined. This was a marked change from past shows, where a device’s capacity and capabilities were the centre of focus.”

However, while technology may be advancing at a blinding pace, traditional practices continue to hold true.

“The main reason people attend these shows is to build and further relationships,” says Kay Gardiner. “Even in a digital world, people still want to meet face-to-face with an individual they’re doing business with. The greatest value these events have to offer is in making those connections.