Your Guide To Going Global

July 18, 2017 |

All event opportunities are not equal to all companies. Choose the one that’s right for you.

For the right companies, international tech events provide significant growth opportunities – from forming valuable connections, to discovering the future of tech, to experiencing a new culture outside your own. When it comes to selecting which event to attend, there’s more to consider than which exotic locale is hosting. As with every investment decision, business owners must ask themselves: which event offers me the highest likelihood of achieving my business objectives?

Since 2015, our team has helped 108 companies generate over $230 million in sales and investments at three of the world’s largest global tech events: Web Summit, CES and Mobile World Congress. And while these events market themselves in similar ways, we’ve witnessed first-hand which specific business types thrive at each.

As part of our continued mission to provide valuable advice to tech companies in Western Canada, we’ve compiled a useful guide to help businesses select the event that gives them the greatest opportunity to maximize return on their hard-earned investment dollars.


Every company has a different reason for attending a global event. Some are early stage and go for product validation and market research; others are more established and are there to meet with future and existing clients. Whatever their reason for attending, all companies have one thing in common – a strong interest in global growth. Before you consider going to an international tech event, check if your company meets the following criteria:

  • You are committed to investing in growth through building global relationships and business development initiatives.
  • You have the desire and ability to create new revenue streams and/or applications, and the production capacity to meet those new demands.
  • You have well-reasoned, measurable business goals and lead quotas.

Web Summit

When & Where
November 6 to 9, 2017, in Lisbon, Portugal


The Elevator Pitch
Web Summit is “Europe’s largest and most important technology marketplace.” Featuring an amazing line-up of speakers, this is where tech startups from around the world go to showcase their ideas and see how they stack up against the competition. With plenty of opportunities to network, pitch and sell, this is a global meeting place for that looking to disrupt industries and transform the world through tech solutions.


Attend because:

  1. The best way to validate your product is to see what other tech company from around the world are doing.
  2. You have identified potential investors, distributors and/or partners who will be attending Web Summit, and have agreed to meet with you (or have a high likelihood of meeting with you) there. Note: Need help making connections? ICT West can help! Our delegates receive invitations to exclusive networking events, and support resources before, during and after the event.
  3. You are a B2B or B2C company that creates “disruptive technology”, and are interested in exploring new ways that disruption can transform lives and businesses.
  4. You have a desire to learn from global leaders in tech.


Best for…
Startups looking for product validation or investment opportunities


What ICT West delegates have to say

“We were able to meet with potential investors, connect with other Ed Tech companies from around the world, and lay the foundations for establishing partnerships with companies like Google.” – Suzanne Braun, Quipped Interactive Learning Tools

“Coming here as a community and being able to collaborate and network with some of the prospects over here is absolutely wonderful. It really is quite encouraging to come as a group instead of alone.” – Mouneeb Shahid, 2 Web Design




When & Where: 
January 9 to 12, 2018, in Las Vegas, Nevada

The Elevator Pitch
For 50 years, CES has been the launch pad for new innovation and technology that has changed the world. Held in Las Vegas, it is the world’s gathering place for all who thrive on the business of consumer tech and where next-generation innovations are introduced to the marketplace.

Attend because:

  1. The best way to grow your company is by demonstrating your product in real time.
  2. Your technology or services can enhance, or be enhanced by, that of another exhibitor at CES in one of the above categories.
  3. You’re looking for international media attention and to get your product in front of journalists.
  4. Your company will benefit from seeing and interacting with a wide array of leading-edge consumer technologies first-hand (understanding the competition, gauging consumer interest, learning about up and coming trends).
  5. You have a desire to meet with specific high-profile companies and individuals. Note: Need help making connections? ICT West can help! We have tactics to filter the audience and delegates receive access to our large network and exclusive meeting space.
  6. You are a B2C of B2B tech company with innovative technology in one of the following categories:
    • 3D Printing
    • Accessibility
    • Audio/video
    • Augmented Reality
    • Baby Tech
    • Beauty Tech
    • Cyber & Personal Security
    • Drones
    • eCommerce & Enterprise Solutions
    • Education, Family, Kids & Technology
    • Eureka Park
    • Gaming & Virtual Reality
    • Global Technology
    • Health & Wellness
    • Home Theater
    • High Performance Audio
    • Robotics
    • Self-Driving Technology
    • Sleep Tech
    • Smart Energy
    • Smart Home
    • Sports Tech
    • Vehicle Technology
    • Wearables
    • Wireless Devices and Services

Best For…
Companies with a product to showcase.


What ICT West delegates have to say:

“The reason we come here is because all technologies are in one place. It lets us assess the competitors, to see if there are different ways to integrate products within our own product, and meet high profile people.” – Elias Gedamu, H3alth Technologies Inc.

“I’ve always followed what’s coming out of CES but to be here is completely different than just hearing about it. It’s absolutely massive, there’s lots of things going on and it’s surreal.” Omar Eleryan, Cleo Robotics Inc.



Mobile World Congress

When & Where
February 26 to March 1, 2018, in Barcelona, Spain

The Elevator Pitch 
Mobile World Congress (MWC) is the world’s biggest and best mobile industry event comprising of a massive exhibition, an award-winning conference, outstanding networking opportunities, partner programs, the Glomo Awards and much, much more. If you’re in the business of mobile (which accounts for almost everything in the tech industry), this is where you need to be.

Attend because:

  • The best way to do business in an efficient, productive way is to attend events where the entire ecosystem gathers. Fun Fact: Attendees report that they can do more business in 4 days than in a month’s worth of meetings or a year’s worth of travel.
  • You are a B2B technology company looking to meet, converse and network with prospective partners, clients and investors in the mobile industry or reconnect with past associates.
  • You are looking for mobile and/or digital products that complement your own, or that your product can integrate with effectively.
  • You are interested in learning more about themes that include: 5G, IoT, Content & Media, Government & Private Policy, Networks, Sustainable Development, Platforms and the Fourth Industrial Revolution.
  • You know which companies/leaders you’d like to meet with, that will also be attending or exhibiting there. Note: Need help setting up meetings? ICT West can help! We offer individual meeting matching services at MWC for a reduced cost to delegates.
  • You are highly organized and scheduled, ready to maximize the value of your attendance at Mobile World Congress.


Best for…
SMEs looking to do serious business and make lasting connections.


What ICT West delegates have to say:

  • “MWC was amazing. It provided me with the opportunity to see cutting-edge technologies and trends, to attend keynote sessions and learn from world experts in the field, and to network and meet with like-minded professionals excited about changing the world with technology.” – Adrian Moise, Aequilibrium
  • “If you really want to make an impact in this industry, you have to be at these global shows.” — Dan Burgar, Archiact