A lost city is discovered at Mobile World Congress

A Lost City is discovered at the Mobile World Congress

March 8, 2016 |

The Campfire Union is a company that knows how to use technology to make things better. Specializing in virtual reality (VR), the group took an award-winning board game and adapted it to VR, replacing two-dimensional paper cards with 3D technology to lead interactive expeditions through five lost cities in a stunning VR setting.

The company chose a good year for their first visit to the Mobile World Congress (MWC) last week to highlight their latest development, Lost Cities Virtual Reality Edition, the world’s first VR board game.

An ICT West delegate based in Winnipeg, The Campfire Union had their game featured in a media showcase from Oculus VR, a leading American VR technology company owned by Facebook.

ICT West connected Lesley Klassen, chief innovation officer and co-founder of The Campfire Union, with influencers such as CNET, Fast Company and VR Focus. Alice Atkinson-Bonasio, a technology writer based in London, named Lost Cities one of the top five coolest VR launches from the conference.

Klassen was encouraged to see the interest in Lost Cities from leading media outlets.

“MWC was a huge event for us – we made connections from around the globe and the press ICT West helped us receive was one of the best things about the conference,” says Klassen.

The Mobile World Congress brings together device manufacturers, technology providers, vendors and content owners from all over the world in the world’s largest exhibition for the mobile industry. This year’s conference took place from February 27 – March 2 in Barcelona, Spain.

Lost Cities Virtual Reality Edition is similar to Lost Cities, the original board game it was adapted from, and was brought to MWC as a single-player experience playing against an AI (artificial intelligent) opponent. It will be expanded into a two-player multiplayer game soon.

“We’re excited to go multiplayer in a big way,” says Klassen.

He used the momentum from MWC to go directly into Digital Hollywood’s Media Summit in New York City, speaking on a panel on Canadian VR technologies before he heads to the Virtual Reality Developers Conference at the Game Developers Conference in San Francisco later this month.

The Campfire Union’s Lost Cities Virtual Reality Edition is due for release next month on the Samsung Gear VR head-mounted display.

Learn more about The Campfire Union by visiting campfireunion.com