Maximizing tech for the win

Maximizing tech for the win

March 10, 2016 |

The people behind 4iiii Innovations Inc. aren’t just engineers and innovators — they’re also athletes.

Their foundation in athletics makes them a leader in providing innovative wearable technologies to original equipment manufacturers (OEM) and retail markets.


“We offer an integrated portfolio of technology that raises sport monitoring to be more effective in keeping athletes smarter, faster and safer,” says Kip Fyfe, co-founder of the Cochrane, Alberta-based company.


4iiii has a range of products designed to boost athletic performances of fitness enthusiasts and professional athletes by displaying relevant performance information to the user.

“We offer simple and immediate display of what you need to know to raise your game,” says Frye.

Products include a power meter that measures a cyclist’s output in watts, a heart-rate meter and a data feed device that gets mounted to a pair of glasses.

4iiii is 1 of 40 ICT West delegates that went to this year’s Mobile World Congress (MWC) in Barcelona, Spain. This event is the world’s largest exhibition for the mobile industry and brings together device manufacturers, technology providers, vendors and content owners.


“The key benefit of being part of ICT West for 4iiii is that it allows us to gain a cohesive and strong Canada-branded presence at the MWC,” says Fyfe. “This gives us a professional and dynamic physical presence where we can host meetings and is a springboard for business encounters throughout the show.”


The company was founded in 2010 and came to market with its first product in 2012.

“Our company’s goals in attending MWC were multifold,” says Fyfe. “We hoped to gain a pulse of the industry and evolving trends in the mobile sector. We also hoped to identify novel companies we might be able to collaborate with, either to enhance our own products or develop new sales relationships. The show is also an opportunity for us to create awareness for our own company and its OEM offerings in the sports tech space.”

Learn more about 4iiii Innovations Inc. by visiting